ASA PC 45 – Crisis Marketing with Bob Greenwood
Bob Greenwood, AMAM, is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). He is a well-known trainer and has over 40 years of Business Management experience within the Independent sector of the automotive aftermarket industry in North America, consulting Independent retail shops on all facets of their business operations. His 18 years of running his own local consulting and accounting firm in Ottawa, Ontario Canada created some of the most productive and financially successful entrepreneurs within the Independent sector today.
Hear all about it as Bob shares his views on what repair shops should be doing now that we’re opening up, but still dealing with the impact of the COVID-19 crisis. In this episode, Bob discusses Crisis Marketing Tips, including:
· The importance of marketing your business during the COVID-19 crisis
· What your messaging should be
· How is Crisis Marketing different?
· What customer communication tools to use more during a crisis
· Messaging to reassure customers
· Supporting the community
· What NOT to do
· Don't give in to fear. Spotlight the positive.